At TechCrunch Disrupt 2026 on Thursday, Bluesky unveiled the next stage of Attie, its experimental platform: tools intended to let ordinary users make and share websites, quizzes, polls, games and other interactive experiences with AI.¹

The move marks a sharp expansion from Attie’s original job of helping users build custom social feeds. Chief executive Toni Schneider framed the new feature as “social vibe coding or vibe coding for your community” — a push to turn what he described as a mostly individual AI-building exercise into something made with, or for, a group.¹

That distinction is central to Bluesky’s pitch. Rather than treating an AI-generated game or small website as a standalone product, Attie ties creations to a user’s AT Protocol identity and lets them circulate across Bluesky’s wider social ecosystem. The platform can also suggest projects based on a creator’s public Bluesky profile.¹

COO Rose Wang cast the effort as a response to the harder half of the AI boom: finding an audience. “Everybody is building,” she said, but the unresolved question is who will actually use what is built. Attie, she argued, “comes with the Bluesky distribution, so it doesn’t stand alone.”¹

The timing matters. Bluesky has 47 million registered users but has faced declining engagement as some early users returned to X. Attie is therefore more than a creative experiment: it is part of a broader attempt to revive activity by giving developers and communities reasons to build — and stay — on the network.¹

Looking ahead, Schneider said forthcoming private-data support, now in alpha and planned for release by year’s end, could further enable smaller, more intimate projects. “There should be lots and lots of these fun, small social experiences for your friends,” he said. “We don’t all have to go communicate with the entire world all the time.”¹