OpenAI partners with Smartly to bring conversational ads to ChatGPT
Six weeks was all it took. On 9 February, OpenAI switched on advertisements inside ChatGPT for free-tier users in the United States. By late March, the company disclosed that the pilot had crossed $100 million in annualised revenue, drawn more than 600 advertisers, and reached fewer than a fifth of eligible users. Now OpenAI is enlisting outside help to make those ads considerably more ambitious. According to Business Insider, the company is working with Smartly, the Helsinki-based advertising automation platform, to bring conversational, interactive ad units to ChatGPT, formats that do not simply sit beside a response but respond to the user in turn.
