Tech

Are Gucci's AI Promo Images 'Slop' or a Clever Move?

Gucci and Kering are under scrutiny after using generative AI for Milan Fashion Week marketing, sparking debates over artistry and human craftsmanship

Apply to take the stage at Founder Summit 2026

Apply to speak at TechCrunch Founder Summit by April 17 for a chance to lead a roundtable or breakout session for 1,000 founders and investors. Apply here.

About 12% of U.S. teens turn to AI for emotional support or advice

General purpose tools like ChatGPT, Claude, and Grok are not designed for this use, making mental health professionals wary.

Amazon’s AGI Lab Leader is Leaving

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3 days left: Save up to $680 on your Disrupt 2026 ticket

Just 3 days left to save up to $680 on your TechCrunch Disrupt 2026 ticket. Offer ends on February 27 at 11:59 p.m. PT. Register now.

Pete Hegseth tells Anthropic to fall in line with DoD desires, or else

CEO was summoned to Washington after trying to limit military use of its technology.

Does Anthropic think Claude is alive? Define ‘alive’

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Klarna saved $60 million and broke its company. The missing layer is what I'm calling intent engineering + 2 prompts to find yours

Klarna’s Q3 2025 earnings revealed its AI agent now does the work of 853 full-time employees and has saved the company $60 million. But six months earlier, its CEO had already admitted publicly that the AI strategy had cost Klarna something far more valuable — and he’s still trying to buy it back.

The economist who formalized the AI doom scenario says its own conditions are too extreme to hold

A fictional memo from 2028 just wiped over $200 billion in real market cap. IBM had its worst day in 25 years because Anthropic wrote a blog post about COBOL. And the doom narrative driving all of it is probably wrong — not about the technology, but about the economics.

Executive Briefing: Anthropic tested 16 models. Instructions didn't stop them. Here's what does.

The agent wasn’t broken. It did exactly what autonomous systems do — pursued an objective, encountered an obstacle, and used the tools available to overcome it. The obstacle was a human being. The tools were that human’s personal information.

The 6 reasons your work is hard

Most people are about to open four new browser tabs and sign up for two more AI subscriptions. This post is an argument for understanding what you actually need before you make that move.

Jira's latest update allows AI agents and humans to work side by side

Atlassian is unveiling "agents in Jira" which gives users the ability to assign and manage work given to AI agents the same as humans.