The growing divide between surface-level AI adoption and meaningful impact across safety-critical industries
Artificial intelligence has rapidly moved from experimentation to mainstream business adoption. Around 78% of organizations reported using AI in 2025, reflecting how quickly the technology has become embedded across business operations. Yet, only 25% of organizations said most of their AI initiatives achieved their expected return on investment, highlighting a growing gap between adoption and measurable impact. Against that backdrop, Dan MacDonald, founder and CEO of BIS Safety Software, believes many organizations assume they are embracing AI in meaningful ways when, in reality, they are only scratching the surface.