tech

March 22, 2026

AI was everywhere at gaming’s big developer conference

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AI was everywhere at gaming’s big developer conference

TL;DR

  • AI tools were prevalent at the GDC, with demonstrations of AI for NPC generation, game creation, and QA.
  • Despite AI's visibility, most developers interviewed at the conference expressed reluctance to use AI in their games.
  • A recent GDC survey indicated that 52% of respondents believe generative AI negatively impacts the game industry, an increase from previous years.
  • Developers cited the value of the human mind and the 'handmade' quality of games as reasons to avoid AI.
  • Concerns were raised about AI-generated content feeling generic, cheap, or lacking humor.
  • Legal issues surrounding the sale of AI-generated content and copyright limitations were noted.
  • Publishers like Finji, Panic, and BigMode are explicitly not accepting games made with generative AI.
  • Many developers believe using AI removes the craft and skill from game development, hindering personal and professional growth.
  • There are worries that AI could reduce job opportunities for humans in the industry.
  • While some developers see potential future uses for AI in game development, most currently prefer handcrafted work.
  • The connection between developers and players through handcrafted experiences was highlighted as a key motivation.

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