tech
March 23, 2026
Idomoo launches Strata
The Israeli video personalisation company is launching Strata, a foundation model it says produces separate, editable layers for text, animation, footage, and actors rather than a single flat file. It’s a direct challenge to the architectural limits of diffusion-based video generators.
TL;DR
- Idomoo has launched Strata, a new generative AI foundation model for video production.
- Strata generates editable, layered video blueprints, distinguishing it from current diffusion-based models that produce flat files.
- The model allows for independent adjustment of elements like text, animation, and actors, similar to professional editing software like Adobe After Effects.
- Strata is part of Idomoo's Lucas AI Video Agent and enforces brand guidelines through its 'Brand DNA' analysis.
- The layered output enables sophisticated real-time personalization by injecting data into specific video layers.
- An early access version is currently being tested by select customers, with patent pending for Strata technology.
- Idomoo's shift to building foundational AI for video marks a change from its previous use of off-the-shelf models.
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