tech
Australian cloud company pays millions for spot on Warriors jersey
IREN — an AI cloud provider — replaced previous sponsor Rakuten
TL;DR
- IREN, an Australian cloud provider, is the new sponsor for the Golden State Warriors' jersey patch.
- The deal is reportedly worth over $50 million per year and includes sponsorships for the WNBA's Valkyries and the Santa Cruz Warriors.
- IREN's primary goal is to gain recognition among Bay Area AI startups, rather than becoming a household name.
- The Warriors are integrating AI sponsors like Harvey, Google Cloud, and Hewlett Packard Enterprise, aligning with the Bay Area's AI economy.
- IREN emphasizes its use of 100% renewable energy and ownership of its facilities, addressing concerns about resource usage.
- The sponsorship replaces Rakuten, which previously held the jersey patch deal.