tech
Google ordered to put clearer links in AI search and let UK publishers opt out
Google must change AI Overviews after claiming users don’t want “lots of sources.”
TL;DR
- UK regulators (CMA) are ordering Google to provide clearer attribution and links to publishers' content in AI search results.
- Publishers will be given the ability to opt out of having their content used in Google's AI search features.
- Google cannot penalize publishers in general search results if they choose to opt out of AI features.
- Google has nine months to comply with the new requirements and must provide compliance reports.
- The CMA stated that publishers will be in a stronger position to negotiate content deals with Google.
- Google has announced new controls for website owners via Search Console to manage content in generative AI search features.
- Google stated it will comply with the CMA decision, despite previous objections to 'excessive attribution' and the opt-out rule.