tech
Google's new Universal Cart wants to follow your entire shopping journey across the internet
Most people shop across multiple devices, many retailers, and over the course of many days, which is why Google is launching Universal Cart.
TL;DR
- Google launched Universal Cart, an agentic hub for managing shopping across its platforms.
- Universal Cart tracks deals, price drops, and stock availability for items added from various Google services.
- The feature uses AI to help shoppers make decisions and flags potential compatibility issues, like for PC parts.
- It leverages Google Wallet for frequent travelers and rewards maximizers to surface savings and extend points.
- Google is also updating its Agent Payments Protocol (AP2) to allow AI agents to make secure payments on behalf of users with defined limits.
- Universal Cart is rolling out in the US, with plans for Gemini, YouTube, and Gmail integration.
- Google's Universal Commerce Protocol (UCP) is expanding to more categories and regions.