tech
Publishers will be able to opt out of AI Search, thanks to new regulation
U.K. regulators are requiring Google offer a tool allowing website publishers to opt-out of generative AI search features. The option will be tested in the U.K. then rolled out globally.
TL;DR
- Google must provide U.K. publishers with a way to opt out of AI search aggregation.
- Publishers can use a new toggle in Google's Search Console to block their content from AI features.
- The opt-out will initially be tested with a subset of U.K. publishers before a global rollout.
- The U.K.'s CMA considers this a 'world first' regulation to empower publishers.
- Google will ensure proper attribution and clear links for publisher content used in AI features.
- Decisions to opt out of AI search will not impact traditional search rankings.
- Google will introduce new metrics in Search Console to potentially encourage publishers to remain opted-in.