tech
March 24, 2026
OpenAI's plans to make ChatGPT more like Amazon aren't going so well
OpenAI says its moving away from Instant Checkout, which allowed users to buy items directly through the ChatGPT interface.
TL;DR
- OpenAI is reducing its focus on the 'Instant Checkout' feature for ChatGPT.
- The company is shifting its efforts towards product discovery rather than direct purchasing within the chatbot.
- The 'Instant Checkout' feature launched last year and allowed users to buy items from vendors through ChatGPT.
- OpenAI found the initial version of 'Instant Checkout' lacked desired flexibility.
- Merchants will still have the option to integrate their own checkout experiences through apps within ChatGPT.
- User data and studies indicated that ChatGPT users were not heavily utilizing the chatbot for actual purchases.
- ChatGPT will now provide more detailed product information, including comparisons of pictures, prices, features, and reviews.
- The new shopping experience is powered by the Agentic Commerce Protocol (ACP), developed with Stripe.
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