tech
March 20, 2026
Amazon is making an Alexa phone
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TL;DR
- Amazon is reportedly planning a new smartphone, code-named 'Transformer,' over a decade after the Fire Phone.
- The new phone will focus on Amazon's AI assistant, Alexa, but Alexa may not be the primary operating system.
- Development is underway in Amazon's ZeroOne group, led by J Allard.
- The design is inspired by minimalist phones like the Light Phone, potentially featuring a black-and-white display and no app store.
- Instead of a full app store, the phone might rely on mini apps similar to those used in ChatGPT, integrating AI capabilities.
- There is no confirmed release timeline or pricing for 'Transformer.'
- Amazon is motivated to keep up with AI rivals, but recent user complaints about an updated Alexa could pose challenges.
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