Why Amazon bought Bee, an AI wearable

Amazon explains where its wearable Bee fits in and whether it will merge with Alexa.

Why Amazon bought Bee, an AI wearable

TL;DR

  • Amazon acquired Bee, a wearable AI device, at CES.
  • Bee can be worn as a pin or bracelet and is designed for recording conversations and acting as an AI companion.
  • Bee learns from user recordings and connected services like Gmail, Google Calendar, contacts, and Apple Health.
  • Bee's AI companion functionality is intended to be complementary to Amazon's existing Alexa device.
  • Bee's co-founder, Maria de Lourdes Zollo, described Bee as having an "understanding of outside the house" and Alexa an "understanding of inside the house."
  • Amazon VP Daniel Rausch described Bee as an "important and lovable experience" and "deeply engaging and personal."
  • Bee discards audio after transcription, making it less suitable for work use cases requiring playback.
  • Bee's development team is based in San Francisco.
  • Future updates for Bee include voice notes, templates, and daily insights.