Is your product on Amazon without you realizing?
Small businesses told Modern Retail they were shocked to find their products for sale on Amazon without their consent as part of a “Buy For Me” feature the retail giant announced in 2025. Some sellers actively choose not to associate with Amazon; others found errors in listings on the platform, or that Amazon was selling out-of-stock items.
TL;DR
- Small businesses found their products listed on Amazon's 'Buy For Me' feature without consent.
- The 'Buy For Me' feature was announced by Amazon for 2025.
- Some sellers prefer not to associate with Amazon.
- Errors in listings, including selling out-of-stock items, were reported.
- This is part of a larger trend of AI-powered agentic shopping by retailers.