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Prentis, new AI lab co-founded by Reid Hoffman, Mark Pincus in talks to raise $100M

The neolab is betting that automating routine computer tasks will soon outpace coding as AI's biggest use case.

Prentis, new AI lab co-founded by Reid Hoffman, Mark Pincus in talks to raise $100M

TL;DR

  • Prentis, an AI lab founded by Ritankar Das, Reid Hoffman, and Mark Pincus, is in talks to raise $100 million at a $1 billion valuation.
  • The company aims to build AI agents that can automate routine office tasks by controlling computers.
  • Prentis has already secured contracts worth up to $50 million with various customers.
  • The startup claims its Hive-32B model outperforms rivals like OpenAI's GPT-5.4 and Anthropic's Claude Opus 4.6 on computer-use benchmarks.
  • Prentis argues its AI is more cost-effective to deploy for everyday workflows.
  • The AI agent market is competitive, with other major players like Anthropic and OpenAI also developing similar technologies.
  • Co-founder Ritankar Das previously founded Titan, a holding company for AI businesses, and has a background from UC Berkeley and Oxford.
  • Reid Hoffman, co-founder of LinkedIn, is also involved in other AI ventures, while Mark Pincus is the founder of Zynga.
  • Prentis has hired over 25 employees from top tech companies like OpenAI, Google DeepMind, and Meta.