tech
April 1, 2026
TCL is taking over Sony's TV business
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TL;DR
- TCL will own a 51 percent majority stake in the new joint venture with Sony, named Bravia Inc.
- Sony's remaining stake will be 49 percent.
- Bravia Inc. will be headquartered in Sony's Osaki office in Tokyo and is expected to start operations in April 2027.
- The joint venture's TVs will feature both Sony and Bravia branding, leveraging TCL's display technology and global scale.
- Bravia Inc. will encompass Sony's home entertainment business, including R&D, design, manufacturing, and support for TVs, displays, projectors, audio gear, and home theater systems.
- TCL will also acquire Sony EMCS (Malaysia) Sdn. Bhd., a manufacturing subsidiary.
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