The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
You can now find what Amazon thinks about you, based on your shopping data. One user said the feature told her she "has flat buttocks."
TL;DR
- Amazon's 'About You' feature creates a customer dossier based on inferred preferences from shopping data.
- Users are sharing surprising, humorous, and sometimes odd observations made by the AI on social media platforms like Threads and Reddit.
- Examples of user-shared observations include 'has flat buttocks,' 'has a husband' with 'skinny legs,' and 'uses phone in the shower to read Kindle books.'
- The feature aims to help shoppers navigate Amazon's marketplace by providing personalized recommendations.
- Users can access and edit their 'About You' profile in the Amazon Shopping app, mobile web, and desktop.
- The recommendations are generated from purchase history, searches, saved lists, product reviews, and Alexa interactions.