tech
WPP Hex Studio Takes on Marketing's AI Skills Gap
WPP's new studio is made up of experts from backgrounds outside of advertising and will specialise in areas such as AI, gaming and immersive experiences
TL;DR
- WPP has launched HEX, a new studio focused on AI, gaming, and immersive experiences.
- The studio employs approximately 50 creative technologists with backgrounds outside of traditional advertising, including architecture, gaming, fine art, and robotics.
- HEX operates within WPP Production and specializes in Gen AI, agentic AI, gaming, immersive experiences, and robotics.
- The studio functions as a creative production studio, R&D lab, and consultancy, already delivering work for WPP clients.
- HEX aims to close the AI talent gap by embedding experts with clients for extended periods to build custom solutions and train internal teams.
- WPP has collaborated with technology partners such as Adobe, Google, and NVIDIA through HEX.
- The studio's talent pipeline is supported by WPP's Creative Tech Apprenticeship program, launched in 2022.