Big Tech Ramps Enterprise Subscription Business
Subscriptions offer more reliable, recurring revenue than advertising and can also offer a hedge against slowing hardware sales growth.
TL;DR
- Big Tech companies are seeing strong momentum in selling enterprise subscriptions for new AI products.
- Consumer subscriptions are also surging across internet platforms.
- Subscriptions provide more reliable, recurring revenue than advertising.
- Advertising revenue can be cyclical and affected by macroeconomic events.