After blocking Muse, Amazon now lets users text Alexa to help them shop
Amazon said that the feature will roll out to millions of users in coming weeks.
TL;DR
- Amazon launches a text-based shopping feature for its Alexa AI agent.
- Users can chat with Alexa to search for items, add to cart, and purchase on Amazon.
- The feature allows sharing pictures to find similar products.
- Alexa will learn user preferences to offer personalized suggestions over time.
- This follows Amazon blocking Meta's Muse from querying its site.
- The rollout begins with select U.S. customers before the holiday shopping season.
- This aligns with the trend of platforms developing their own AI agents for user interaction.