tech
Amazon is testing Alexa+ in India with Hindi support
Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in the country to test out a Hindi-language version.
TL;DR
- Amazon is inviting users in India to beta test a Hindi-language version of its conversational AI assistant, Alexa+.
- The company sent emails requesting users to join the beta program by June 22.
- The beta software may contain bugs and provide inaccurate information.
- Alexa+ was first announced in 2025 and made available to all U.S. users in February.
- Amazon previously launched Alexa in India in 2017 (English) and added Hindi support in 2019.
- The expansion into India aims to leverage the significant Hindi-speaking market.
- Alexa+ has recently been rolled out to the UK, Canada, Brazil, Mexico, Italy, and Germany.
- Access to Alexa+ is free for Prime customers, with a monthly fee for others.