tech
CVS Wants to Become the AI Front Door to Health Care
CVS Health is betting it can drive customer engagement with an AI assistant it developed with Google.
TL;DR
- CVS Health has developed an AI assistant, Health100, in partnership with Google to enhance customer engagement.
- The platform aims to help users schedule checkups, refill prescriptions, and understand insurance coverage.
- Health100 is part of a larger digital overhaul by CVS, connecting its insurance, pharmacy, and provider services.
- The tool leverages Google Cloud's AI and aims to provide a personalized, always-on health record with an agent to interpret data.
- While initially for CVS customers, the platform could potentially serve as a gateway for other pharmacies, providers, or insurers.
- CVS faces competition from other tech companies and health providers also developing AI health tools, and must overcome consumer trust issues regarding data privacy.
- The company is relying on its existing large customer base and multiple touchpoints in patient care as a competitive advantage.