Virgin Voyages Launches Agentic AI Crew Assistant Rovey
Virgin Voyages with Google Cloud debuts Rovey, an AI crew assistant that tailors cruise bookings and cuts friction across end-to-end passenger journeys
TL;DR
- Virgin Voyages launched Rovey, an AI crew assistant developed with Google Cloud.
- Rovey is the first product of Project Ruby, Virgin Voyages' AI initiative to improve the passenger journey.
- The assistant uses Google Cloud's Gemini Enterprise Agent Platform and BigQuery to weigh various factors for booking decisions.
- Rovey provides personalized guidance by combining AI intelligence with Virgin Voyages' data and domain expertise.
- Unlike traditional chatbots, Rovey maintains a persistent planning state, allowing conversations to evolve based on user context.
- The goal is to reduce booking friction and build traveler confidence for a high-consideration purchase.
- Virgin Voyages plans future rollouts of Project Ruby to address other friction points in the travel experience.