tech
Instagram's newest AI tool didn't survive the week
Meta said that its new feature allowing users to generate AI images from public Instagram posts is no longer available.
TL;DR
- Instagram launched a new AI tool, Muse Image, on Tuesday, which was removed by Friday.
- The tool allowed users to generate AI images from public Instagram posts, sparking privacy and deepfake concerns.
- Meta cited user feedback and acknowledged the feature "missed the mark" as reasons for its removal.
- Privacy advocates like Apar Gupta and entertainment groups such as SAG-AFTRA and Creative Artists Agency criticized the feature.
- SAG-AFTRA urged members to opt out, calling the feature "unwise" and appreciating its discontinuance.
- Creative Artists Agency emphasized the need for clear consent for the use of name, image, or likeness by AI models.
- The article notes a broader tension around AI's impact on entertainers' likeness and consent, referencing similar issues with OpenAI's Sora 2.