tech
Uber president says AI spending is getting ‘harder to justify’
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TL;DR
- Uber is questioning the meaningful returns on its AI investments.
- The company cannot currently establish a clear link between AI token consumption and the delivery of improved consumer features.
- Uber spent $3.4 billion on R&D in 2025, a 9% increase from the previous year.
- AI spending is being offset by hiring fewer human employees.
- The difficulty in linking AI costs to user-facing benefits makes the trade-off harder to justify.