economy
Luxury's race to secure Milan's hidden palazzos
In a bid for the next level of exclusivity, brands pay tens of thousands of euros a day to stage events in the city’s historic residences
TL;DR
- Brands are paying tens of thousands of euros daily to host events in Milan's historic residences.
- These residences are sought after for their exclusivity.
- The trend indicates a desire for higher levels of luxury experiences.