Pennsylvania will require labels on AI-generated ads
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TL;DR
- Pennsylvania's Artificial Intelligence Deceptive Advertising Act requires labels on AI-generated or significantly modified ads.
- The law applies to still images, video, audio, and text ads.
- Disclosures are required regardless of where the ad was created if it's intended for the Pennsylvania market.
- Loopholes exist regarding the definition of 'significantly modified' and 'evidently fictional' content.
- The law seems to focus on content that creates a false consumer perception about products or services.