Sony appears to be testing dynamic pricing on PlayStation games
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TL;DR
- Sony is observed to be testing dynamic pricing on its PlayStation digital game store.
- The prices for the same games vary for different users, identified by experiment parameters in the PlayStation API.
- This A/B testing affects over 150 games across 68 regions, excluding the US at present.
- The tests appear to offer discounts ranging from 5% to 17.5% on select titles.
- Despite being discounts, the practice of dynamic pricing is expected to cause controversy among customers.