tech
Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds
WordPress VIP’s latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral channel.
TL;DR
- 60% of U.S. consumers find brands using 'AI' in their messaging to be a turnoff.
- 86% of consumers do not fully trust AI and prefer to explore original sources.
- 42% of consumers trust AI-generated answers without clear attribution less than airline fees or medical bills.
- Nearly three in four respondents feel the internet is less human than a decade ago.
- 60% of enterprise respondents noted an increase in traffic from AI search engines over the past year.
- 74% of enterprise decision-makers prioritize AI discoverability and attribution.
- 33% of consumers consider clicking through to an original source as their top trust signal.
- 80% of consumers believe web information should remain openly accessible.