tech
Passionfroot raises $15M to expand its B2B creator marketplace to the US
Passionfroot, a German startup building a marketplace connecting B2B creators with brands, has raised $15M in a Series A round led by Insight Partners.
TL;DR
- Passionfroot, a B2B creator marketplace, raised $15 million in Series A funding led by Insight Partners.
- The startup will use the funds to expand its U.S. operations by opening an office in New York and another in Sao Paulo.
- The company's growth is attributed to the increasing need for B2B brands to use creators for brand recall and recognition, especially as AI commoditizes software.
- Passionfroot's AI agent, Zest, helps brands create, monitor campaigns, and find suitable creators.
- The platform has paid creators over $10 million in the last 18 months and has onboarded clients like ElevenLabs, Figma, and Replit.
- Existing investors Creandum, Supernode Global, and s16vc also participated in the round, bringing Passionfroot's total funding to over $21 million.