tech
ChatGPT Ads expands across Europe
Six months after we began testing ads in the U.S., we’re bringing ChatGPT Ads to 31 European markets.
TL;DR
- ChatGPT Ads are now available in 31 European markets, expanding from initial U.S. testing.
- Advertisers can access the platform through the OpenAI Ads Solutions team, agency, and technology partners, with self-service access coming later.
- Ads will only be shown to users on ChatGPT's Free and Go plans; paid subscription tiers will remain ad-free.
- The expansion aims to help businesses reach users during their decision-making processes.
- OpenAI emphasizes privacy, stating conversations are kept private from advertisers and customer data is not sold.
- Ads are clearly labeled, separate from ChatGPT's answers, and do not influence its responses.
- Recent platform improvements include conversion optimization, geo-targeting, custom audiences, and expanded measurement tools.
- Tens of thousands of marketers have already advertised on ChatGPT, with ongoing platform development based on user feedback.