tech
Publishers are losing Google traffic as AI answers replace links
It's time to start anticipating the shift to an LLM world.
TL;DR
- Google Search traffic to publishers has fallen 34% in the past year, with smaller publishers experiencing the largest losses.
- Massive platforms like LinkedIn and Reddit are becoming saturated with AI-created content, making it difficult to distinguish real from fake.
- The concept of 'GEO' (shaping content within LLMs) is emerging as the new SEO, requiring content reform for both human and AI consumption.
- Publishers need to focus on strategies like direct audience relationships (e.g., newsletters) and adapting content for AI distribution.
- The future will see AI agents acting as middlemen between content creators and human consumers.