As some tech giants pour billions into building AI models, others are betting that knowing what people like is a valuable business in itself.

\n\n

Why it matters: Companies with proprietary data about human preferences, interests and behavior could gain a competitive advantage.

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As some tech giants pour billions into building AI models, others are betting that knowing what people like is a valuable business in itself.

Why it matters: Companies with proprietary data about human preferences, interests and behavior could gain a competitive advantage.

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