tech
James Perse made the perfect T-shirt. Now he’s selling the lifestyle to match
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TL;DR
- James Perse launched his brand in the 1990s, focusing on high-quality T-shirts that filled a gap between basic options and luxury designer wear.
- The brand has grown to over 60 shops worldwide, with recent expansions into Paris, Abu Dhabi, Mexico City, and São Paulo.
- Beyond clothing, the James Perse brand now includes homeware, furniture, cafes, and branded residences, reflecting founder James Perse's passion for architecture.
- The brand's aesthetic emphasizes minimalism, quality construction, and timeless design, influenced by James Perse's father, Tommy Perse, founder of Maxfield.
- James Perse recently received significant investment from Oakley Capital, supporting further international expansion and exploration of new markets.
- Future plans include developing a 'community' concept with a hotel on land acquired in Los Cabos, Mexico.