Alexa's AI Upgrade Lands in the UK
It’s the first European launch for Alexa Plus. It will be available for free during early access, then will cost £19.99 (about $26.50) a month, or free for Prime subscribers. The update should “feel genuinely British,” according to Amazon:
TL;DR
- Alexa Plus, an AI upgrade, has launched in the UK, its first European market.
- It will be available for free during early access.
- Post-early access, it will cost £19.99 per month or be free for Prime subscribers.
- The update is designed to understand British colloquialisms and expressions.